Sharmila Tagore to make special cameo in Son-in-Law Kunal Kemmu’s Vibe

Amazon MGM Studios and Drongo Films are preparing to release the trailer of Kunal Kemmu’s upcoming spy comedy Vibe. The trailer is expected to reveal more about the unusual mission involving two reluctant spies, played by Kunal Kemmu and Sparsh Shrivastava. The trailer arrives a few weeks after the film’s teaser generated interest around its quirky premise.

A special detail that viewers can look forward to is the appearance of Sharmila Tagore, who will reportedly make a cameo in the film. The appearance is particularly notable as Sharmila is Kunal Kemmu’s mother-in-law. Her cameo in Vibe will mark her first Hindi film appearance in three years, following her performance in Rahul V Chittella’s family drama Gulmohar, which premiered directly on JioHotstar.

Sharmila was last seen in Suman Ghosh’s Bengali psychological film Puratawn. With Vibe scheduled to arrive in cinemas on September 18, the film will also mark her first big-screen appearance in a Hindi film in 16 years. Her previous Hindi theatrical release was Danish Aslam’s 2010 romantic comedy Break Ke Baad, in which she played the mother of Deepika Padukone’s character.

The project also marks Sharmila’s first collaboration with son-in-law Kunal Kemmu. Interestingly, she has shared the screen with her daughter Soha Ali Khan only once, in the 2009 English-language family drama Life Goes On. She also appeared alongside son Saif Ali Khan in Eklavya in 2007.

For Kunal, Vibe is another major step behind the camera following the success of his 2024 directorial debut Madgaon Express. Unlike that film, where he only appeared in a cameo, Vibe features him in the lead while also crediting him as its writer and director. The film additionally marks his debut as a producer alongside Chirag Nihalani under their banner Drongo Films.

The teaser introduced Preity Zinta as a government official who kidnaps two clueless friends and recruits them for a mission to save the nation. Kunal’s character, however, is reluctant to become a spy and even takes a humorous dig at Preity’s 1998 action thriller Soldier, starring Bobby Deol.

Also Read : Kangana Ranaut hits back at Sharmila Tagore over ‘Vande Mataram’ remarks: “How can you reduce such a great piece of art to mere religious practice”

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Shah Rukh Khan joins Vodafone Idea as brand ambassador, company unveils new ‘Vi’ logo

Vodafone Idea has announced Bollywood actor Shah Rukh Khan as its new brand ambassador as the telecom company unveiled a revamped brand identity, including a new logo that changes from “V!” to “Vi”. The company also launched a new campaign titled Vi badal raha hai... tayaar rahiye.

Khan, popularly known as SRK, will endorse the telecom service provider for the duration of the campaign, although the company has not specified how long the association will continue. The announcement comes as Vodafone Idea, backed by the Aditya Birla Group, works to strengthen its position in the competitive telecom market while seeking funding for its planned Rs 45,000 crores capital expenditure over the next three years.

Vodafone Idea CEO Abhijit Kishore said, “This is not simply a logo refresh, it is the first expression of the evolution we are bringing to the Vi Brand. It reflects our ambition for Vi and commitment to shaping what telecom can be – an experience that makes life more rewarding, and full of possibilities for our customers.”

 

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Kishore further outlined the company's plans for the coming weeks, saying, “Over the coming weeks, this evolution will come alive with strategic launches, new campaigns and a range of experiences that will shape how we engage with our customers. The new identity captures optimism—an optimism for everything that is possible today, more importantly for what we can bring to both; our retail customers and enterprises in the future as a tech co.”

The development comes amid Vodafone Idea's efforts to raise funds for network expansion. Business Standard had reported that the telecom operator was close to securing financing from State Bank of India, with its promoters backing guarantees for the proposed loans. The company raised Rs 6,400 crores through bank-funded and non-funded facilities in the quarter ended June, marking the first tranche of its planned ₹35,000 crore fundraising.

The funds are expected to support its 4G expansion and 5G rollout plans. Vodafone Idea also added 240,114 customers in July, its highest monthly addition in two years. This marked its fourth consecutive quarter of net customer additions since the beginning of FY27 and its sixth consecutive month of gains since February.

Customer additions form one of the three key pillars of Vodafone Idea's Vi 2.0 strategy, alongside double-digit revenue growth and a target to triple cash Ebitda over the next three years.

Aditya Birla Group chairman and Vodafone Idea non-executive chairman Kumar Mangalam Birla has said the company had moved beyond its “most challenging years” with improved financial clarity, continued promoter support and renewed investment capacity following the resolution of the long-pending adjusted gross revenue (AGR) issue.

“FY26 was a year of resolution. FY27 begins a period of execution,” Birla said in his address to shareholders in the annual report for FY26.

“The priorities ahead are clear: Execute the network investment programme, strengthen market competitiveness and translate a stronger balance sheet into sustained growth in customers and earnings," he had specified.

Also Read : King100: Teaser of Nagarjuna starrer unveiled on his birthday; film to clash with Shah Rukh Khan starrer King

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